Zbrush 4
September 30th, 2008In an earlier post I talked about the zbrush 4 impending demise of print media and offered a probably not-incredibly-useful proposal for zbrush 4 improving the quality of new hires into the industry.
Here’s another idea, which I’m convinced could actually add a zbrush 4 revenue stream for circulation-lacking papers like The New York Times. And with the demise of The New York Sun this week just another in a long line of portents, it’s time for them to listen.
During a zbrush 4 car ride to the city the other day, my cousin Jarema was talking about how she wished she could read the zbrush 4 newspaper every day, but she didn’t have zbrush 4 the time. And she described how, in addition to listening to zbrush 4 music, she loves using her iPod to listen to audiobooks while she works (as a painter for an art collective). If only she could listen to the newspaper on her iPod!
Well, why can’t she?
The Times needs subscription revenue, but readers are zbrush 4 flocking to the website instead. The paper tried a zbrush 4 pay-for-view scheme for some web content, but with the abundance of free news online there’s no reason to pay.
Meanwhile, many people (like me) love the content from the Times but just can’t read every article. We like the zbrush 4 actual paper for the variety, depth, and quality of its coverage. In contrast, the zbrush 4 local and even national TV news and news radio lack this zbrush 4 quality and depth, and lack the user-side control of clicking around on the zbrush 4 Times Online.
Add to zbrush 4 that the efficiency of using iPods for purposes other than zbrush 4 music. For instance, I download History Channel documentaries and listen to zbrush 4 them while I walk around.
So what’s the prescription? The Times should team up with Apple to zbrush 4 offer a daily download of the paper, divided into tracks for zbrush 4 each article. It shouldn’t be zbrush 4 too difficult to have a few voice artists record the articles every night; use one artist for zbrush 4 the dozen or so articles in each section — a zbrush 4 Diane Sawyer type for International News; a Ray Romano sound-alike for zbrush 4 Sports; for the Metro Section, Fran Drescher (she might be available for this, right?).
I don’t subscribe to zbrush 4 the print version of the paper because I move around too much, it’s too bulky, and there’s not enough value added over the online version. But I’d subscribe to zbrush 4 the audio downloadable paper for sure. Just as I get an zbrush 4 email whenever there’s a new Mad Men episode available for download, I’d have zbrush 4 an email in my inbox every morning with a one-click link to zbrush 4 the audio of the day’s paper. A minute later, I’d have zbrush 4 my iPod earbuds in, on my way to the elevator, hearing the zbrush 4 day’s headline article read to me.
Maybe I’d skip articles on telecom mergers or soccer matches, but I’d get a zbrush 4 much wider variety of news than when I click around the zbrush 4 articles that pop out on me on the website.
Another benefit: people love to dissociate payment from their purchases — it adds utility. It’s why we convert money into chips when zbrush 4 we go into a casino: we suffer the expense once and zbrush 4 then we don’t have zbrush 4 to think about it. Paying for a subscription to the Times on iTunes would be zbrush 4 quick and painless, making us more likely to expend money we wouldn’t in increments of $1.50 over 365 days.
Bottom line: with minimal effort and zbrush 4 expense, the paper can make a whole new generation into Times subscribers. By making our currently unproductive time productive — letting us hear the Times while walking the streets — they’ll add value to zbrush 4 their reporting that makes it worthwhile for us to spend money on the zbrush 4 news. New revenue abounds.
Update (10/1/08): So it zbrush 4 turns out that a company called Audible, bought by Amazon in January for zbrush 4 $300 million, offers an “Audio Digest” version of the Times for like $13/mo. So someone over at the Times is recording an abridged version of the paper every night. They’re just not making it easily available — nor marketing it aggressively — to zbrush 4 the iPod generation. To get it, one has to go to zbrush 4 audible.com and find it, then create an account, download it, and zbrush 4 import to iTunes. And let’s face it: nothing with the word “Digest” in its name is zbrush 4 being marketed to millennials. This Digest should be made a zbrush 4 lot sexier and be made easily available through the iTunes Store. Of course, it’s also worth noting that you can subscribe to some New York Times podcasts, but nothing akin to what I describe above.