This Isn’t Funny Anymore. Or, The Night Project Runway Jumped The Shark.
The End of Reality: Part I.
On Thursday, October 25, 2009, at 9:57 PM, Project Runway jumped the shark.
I know ‘jumping the shark’ is a loaded concept that’s now bordering on the cliché. And it’s easy to indict a show that’s having a lackluster season — especially a reality competition that’s suffering from inconsistent and frustrating judging — of having debased itself in some core way. But I think ‘jumping the shark’ is a very particular kind of invalidation, one perpetrated by PR in its last episode.
First, the facts. Spoiler alert.
In the bottom two on Thursday night: feather prince Nicolas Putvinski, with his malproportioned Grecian fantasy; and fragile autodidact Christopher Straub, with his indescribably bad “Sante Fe”-”inspired” “outfit” to match his unfortunate, hairline-thin, jawline-hugging facial hair.
Christopher, an earnest if overconfident soul from Shakopee, Minnesota, was making his fourth appearance in the bottom in just as many weeks. After a strong showing early in the competition, Christopher continued to display an utter lack of taste; it was his third time in bottom two, a perch from which he outlasted better competitors Louise and Shirin.
Somehow, Christopher had continued to squeak by on something — remembered potential? Simple favoritism?
This week, though, the there was simply no way he could get another reprieve after running so long on fabric fumes. Michael Kors described his Sante Fe garment as “costume.” Heidi was more frank: “unwearable,” she said; and, later, “just ugly.”
It was thus with the collective gasp of a million viewers that Heidi announced, “Christopher… you’re in.”
***
This season of Project Runway was problematic far before last week. After relocating to Lifetime and Los Angeles, the show has been unmoored by innumerable absences from New York-based judges Nina Garcia and Michael Kors.
Consistent judging is essential for a show like Project Runway, where contestants prove their mettle and articulate their point-of-view over a season’s worth of wacky challenges. If I had missed school as many times as either judge has abandoned their post (or, more accurately, their runway-side stool) this season, I would’ve never made it past the seventh grade.
There have been other problems, too.
None of the contestants has impressed audiences with innovative design. Each week, the winning designs seem to be the ones conceived and executed with the most competence, not originality.
And none of the personalities has proven exceptionally engaging, leaving an absence of interesting interpersonal dynamics. Yes, Irina is a bitch and Carol Hannah thinks Logan is attractive. But it’s hard to summon hatred for Irina, as she is the most consistently successful of the designers; it’s harder to empathize with Carol Hannah, as Logan is criminally devoid of personality.
So why was Christopher’s third bottom-two survival the moment that marked the jumping of the shark?
***
Let’s take a step back. What does it mean to jump the shark?
Wikipedia defines the term as “a colloquialism coined by Jon Hein and used by TV critics and fans to denote the point in a television program’s history where the plot veers off into absurd story lines or out-of-the-ordinary characterizations. This usually corresponds to the point where a show with falling ratings apparently becomes more desperate to draw in viewers.”
This definition approaches the phenomenon by metonymy: yes, jumping the shark is often found in conjunction with declining ratings, and it often occurs vis-a-vis absurdity or inconsistency. But these are not the ding an sich.
What these associations hint at is the core of shark-jumping: a cultural object’s forfeiture of artistic integrity. A TV show jumps the shark when it ceases playing by its internally-established rules or abandons its foundational premises.
Happy Days jumped the shark when Fonzie literally jumped a shark on water skies (still in his trademark leather jacket), but it jumped the shark because in that moment it gave up the pretense that it was a naturalistic representation of the lives of Richie Cunningham and his 50s teenage friends.
Cousin Oliver came to stay with the Brady Bunch because of their declining ratings, but the show jumped the shark because his arrival fundamentally altered its premise as a sitcom built on the foibles of what happened after a lovely lady bringing up three very lovely girls married a man named Brady who was busy with three boys of his own — this was a show with its premises built right into the theme song!
When Christopher lived to sew another day after first taking up residence in the bottom and then living their comfortably for a month, it wasn’t just an opportunity to scream at the screen — it marked Project Runway’s loss of artistic integrity.
***
Much of the best cultural criticism being written today can be found on a blog called FourFour, where Rick Juzwiak meditates on music, web culture, and, most prominently, reality TV. (His recaps of America’s Next Top Model offer enough motivation in themselves to continue watching.)
On the occasion of Project Runway’s sixth season premiere, he wrote about the show he once recapped but never fell in love with:
Project Runway has a reputation for being a high-brow reality show, probably because of its supposed investment in talent, its tempered contestants and its consistent pacing. I think assigning high- and low-culture status within the genre of reality TV is like assigning a hierarchy of pork products, from, say, belly to scrapple. In the end, it’s all fucking pig…
I don’t mean to hold its hype against it, and it’s not like Project Runway ultimately does that great of a job in avoiding being what it is, anyway. People are not there to make friends, they throw each other under the bus, this isn’t the last you’ve heard of them when they’re bounced. As though sniffing out truffles, the casting agents fill the show with types…
There is an androgynous, aggressively coiffed pseudo-intellect who described his design as “ineffable,” but was unfortunately incorrect as he didn’t then shut up.
In response to the task of designing for the red carpet, this one also said “I don’t differentiate between different colored carpets,” which, uh, yeah you do because you just called them “different.” It was here that I was reminded of maybe the main reason I stopped watching this show: I find humorless snobs too excruciating to even laugh at, and as a fashion-design competition, pretension runs thick on Project Runway. It’s not the show’s fault, per se, it’s just how it works out.
Juzwiak has never been able to sign onto Project Runway’s premises — that it is a cut above the typical reality competition, a true search for the best that rewards the excellent and dismisses the dilettantes — but these are its premises indeed. These are the reasons discerning viewers, who would never deign to watch Top Model, have fawned over Daniel Vosovic and Jeffrey Sebelia and Christian Siriano and Korto Momolu for years.
But Juzwiak is right: Project Runway was never perfect, and it has always had more base reality conventions sewn into the muslin core beneath its silk exterior. Yes, contestants who make for good TV might outlast their less interesting competitors. Yes, the challenges with their money- and time-limits are contrived.
Still, the internal logic of the competition demands that continued ineptitude be punished. The show is built on its premise of pretension, of being the highbrow reality competition that may give a second and third chance, but never a fourth.
***
At the beginning of this season, there was a contestant named Mitchell, whose last name I forget. Technically talentless, he seemed constitutionally incapable of assembling a wearable garment by the time of the runway show.
He was in the bottom two in week one, but was kept over the otherworldly Ari Fish. He was in the bottom two in week two, but was kept over the ineffable Malvin Vein. Viewers were frustrated, seeing admittedly eccentric designers leave before the bungling Mitchell.
But, then, justice.
In week three, Mitchell found himself in the bottom two for the third time — and this was after a challenge in which his team had won!
It was unprecedented, but clearly required by the logic of the show — his continued failure could not be countenanced.
Heidi made the awaited pronouncement: “Never in Project Runway history has a team member for a winning design been eliminated. Three strikes and you’re out.”
Flash forward to October 22. Christopher sews together fabric that leaves fellow designer Althea dumbstruck: “If Christopher can put that garment down the runway and not get eliminated, then I don’t know what’s going on.” We all agree.
He lands in the bottom two for the third time. The logic of the competition, the internal rules of the show articulated by Heidi herself, demand his expulsion.
But he survives. And he’s not even good TV.
The rules are broken. The premises are thrown over. The foundation collapses.
Project Runway jumps the shark.
***
In my next post, I’ll explore what Project Runway’s shark-jumping says about the state of reality TV — a genre built on the premise of representing “reality” that may be increasingly incapable of fulfilling its foundational requirement.
Note that this series is also being posted on Tears and Jeers, a pop culture blog written with Sachi Ezura. It was relevant to both blogs’ interests, and I couldn’t choose just one place to post. And some cross-blog promotion never hurts.
Tags: fourfour, jumping the shark, pop culture, project runway, reality tv